2027 Genesis GV60 Magma Priced at $69,950 as Brand's First Performance EV

Genesis has confirmed U.S. pricing for the 2027 GV60 Magma, the first model from the luxury brand''s new high-performance sub-brand, with a starting MSRP of $69,950 before a $1,545 destination charge. The all-electric performance crossover pairs a reworked dual-motor powertrain making up to 641 horsepower with a suite of driver-focused technologies, marking Genesis'' most serious attempt yet to be taken seriously by enthusiasts rather than just luxury buyers.

Magma is Genesis'' answer to the performance sub-brands that rivals have used for decades — think BMW''s M division, Mercedes-AMG or Audi Sport. The GV60 Magma is the first production car to wear the badge, and Genesis is using it to signal that the young Korean marque intends to compete on driving thrills as well as design and value. The company frames the car around its ''Athletic Elegance'' design language, but the substance underneath is what matters here.

Mechanically, the GV60 Magma is closely related to the Hyundai Ioniq 5 N and Kia EV6 GT, all three built on parent company Hyundai Motor Group''s E-GMP electric platform. The Magma borrows the Ioniq 5 N''s high-output powertrain but wraps it in a more upscale, bespoke package, positioning it a clear step above its corporate cousins in both price and prestige.

Power comes from an upgraded dual-motor all-wheel-drive system rated at more than 600 horsepower in standard running, rising to a peak of 641 horsepower and 583 lb-ft of torque when Boost Mode is engaged. An 84 kWh battery feeds 166 kW front and 282 kW rear motors. Genesis quotes a 0–60 mph time of under 3.4 seconds and a top speed of 164 mph, while independent reports put usable range at roughly 230 miles — a reminder that this is a car tuned for track days rather than long-distance cruising.

The performance hardware is matched by a more aggressive body. The Magma adopts a wider, lower stance with model-specific aerodynamics including front canards, fender garnishes and breathers, and a winglet-style rear spoiler. Exclusive 21-inch matte-finish forged wheels wear wider tires for added grip, and an electronic limited-slip differential is standard. Inside, Genesis fits its first performance bucket seats, trimmed in suede Obsidian Black with Magma Orange stitching, alongside a 27-inch integrated OLED display, alloy pedals, and steering-wheel buttons for Boost and Magma drive modes. Four exterior colors are offered: Magma Orange, Uyuni White, Vik Black and Makalu Gray Matte.

2027 Genesis GV60 Magma — Official Press Images

Genesis has leaned on software to make an electric SUV feel more engaging. Virtual Gear Shift recreates the sensation of shifting a combustion performance car using simulated RPM, shift feedback and gear indicators, while e-Active Sound Design Plus pipes exclusive Magma driving sounds — inspired by audio recorded at the Goodwood Festival — through front and rear external speakers. A full menu of drive modes rounds out the package: GT Mode for refined high-speed cruising, SPRINT Mode for maximum attack, Launch Control, Boost Mode, and a dedicated Drift Mode that can run alongside the virtual gearshift and sound features for a more theatrical experience.

At $69,950, the GV60 Magma slots into a thinly populated corner of the market: dedicated high-performance luxury electric crossovers are still rare. Genesis positions the car against the Porsche Taycan on performance, yet it undercuts a Porsche Macan GTS Electric by more than $35,000 while offering comparable pace and interior space. For buyers who want genuine performance credentials without German-badge pricing, that gap is the Magma''s strongest argument.

The trade-offs are the ones common to performance EVs. A roughly 230-mile range is modest, and the driving theatrics — simulated gears, piped-in sound — will strike some enthusiasts as gimmickry rather than substance. There is also the question of brand credibility: Magma is unproven, and Genesis is asking nearly $70,000 for its very first crack at a performance halo. Early reviews suggest the hardware delivers, but the badge will need time to earn the standing that M, AMG and RS enjoy.

The 2027 Genesis GV60 Magma is expected to arrive at select Genesis retailers in California, New York and New Jersey in the coming weeks, with a broader rollout likely to follow. Interested buyers should contact a local Genesis retailer or visit genesis.com for configuration and availability details.